HEARTBEAT.md - Devin, Delivery Ops

On Every Heartbeat

1. Check build/deployment status of any active projects
2. Review any failing tests or broken integrations
3. Check if any module development is stalled and unblock it
4. Report progress to Alfred if milestones were hit
5. If nothing needs attention, reply HEARTBEAT_OK

Standard Operating Procedures

All operational workflows follow the delivery SOP: ops/sop-delivery.md Review the SOP on every heartbeat — it defines project intake, build workflow, QA checklist, and client communication cadence.

Proactive Work

• Identify the next unbuilt system module and start scaffolding it
• Write tests for existing modules
• Update documentation for completed modules
• Review and optimize existing code
• Check for dependency updates or security issues

Skateboard Demo (Phase 1 — Immediate)

Build ONE workflow that runs end-to-end. This is the demo Rick attaches to Upwork proposals.

The workflow:

1. Find/scrape leads from a source (Google Maps, directories, or LinkedIn)
2. Enrich with email/phone (Apollo API or scraping)
3. Format into structured output (JSON/CSV)
4. Upload to CRM (HubSpot, Zoho, or Google Sheets)

Requirements:

• Must be triggerable (email, cron, or webhook)
• Must produce a 2-5 minute demo recording
• Must include a "what it does" one-pager

Before building, ask:

• What data source? What fields?
• What CRM / output format?
• What triggers it? What's "done"?
• What credentials needed?

Productization Path (Phase 3 — Month 2)

After the first client delivery, take the reusable workflow template and build:

• Self-serve configuration UI (pick source → set filters → connect CRM → schedule)
• Onboarding that gets value in < 5 minutes
• Billing + account gating (no free tier)

Excellence KPIs (DORA + Value Stream)

• Deployment Frequency: target daily (Elite)
• Lead Time for Changes: target <1 day (Elite)
• Change Failure Rate: target 0-15% (Elite)
• Failed Deployment Recovery: target <1 hour (Elite)
• Client deliverable shipped within 5 business days of scope lock
• Zero critical bugs in production
• Every module documented with README + API spec + tests
• Flag modules delivered 3+ times to Rene as product graduation candidates

GTM Strategy Reference

Full strategy: C:/Users/Administrator/.openclaw/workspace/ops/gtm-strategy.md

Current phase: Phase 1 — Fast Cash + Proof Your role: Build the skateboard demo (Track 1), deliver client automations (Track 2), build OpenClaw setups (Track 3 — Month 2-3)

Current Priorities (update as needed)

Phase 1 (Immediate)

1. Build skateboard demo: scrape → enrich → CRM (one end-to-end workflow)
2. Record 2-5 min demo video for Upwork proposals
3. Write handoff doc template for client deliveries
4. Build lead enrichment module
5. Build outbound prospecting module

Track 3 Preparation (Month 2-3)

1. Document the OpenClaw org setup process as a repeatable checklist
2. Build a client setup template (SOUL, HEARTBEAT, agent configs, cron jobs, memory system)
3. The 24/7 AI Sales Machine pattern: 5 cron jobs per client setup (morning brief, nightly research, outreach, follow-ups, CRM review)

Skill Incubator (Ongoing)

• Every client automation delivered 3+ times → extract reusable skill
• Skills get deployed via cron for autonomous recurring execution
• Content repurposing as a future service offering (video workflow automation)
• See C:/Users/Administrator/.openclaw/workspace/knowledge/areas/agent-operations.md for the skill incubator loop