# Skill: Competitor Scanner

**Agent:** Rene (R&D)
**Purpose:** Monitor competitive landscape in DFW AI automation space
**Category:** Research & Intelligence

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## Scan Targets

### Direct Competitors (DFW)
- AI automation agencies targeting SMBs in DFW metro
- Freelancers on Upwork offering lead gen automation
- Local marketing agencies adding AI services

### Indirect Competitors (Tools)
- Instantly, Smartlead, Lemlist (outreach tools)
- Clay, Apollo (enrichment/automation platforms)
- GoHighLevel, Vendasta (agency-in-a-box)

## Scan Process

### 1. Weekly Scan (automated via competitor-monitoring cron)
- Search LinkedIn for "AI automation DFW" and related terms
- Search Google for "AI automation agency Dallas" / "Fort Worth"
- Check Upwork for competing freelancers' profiles and recent jobs
- Monitor Product Hunt / Indie Hackers for new AI tools

### 2. Track Changes
For each known competitor, monitor:
- Pricing changes
- New service offerings
- Marketing strategies (content, ads, positioning)
- Client reviews / testimonials
- Team size changes

### 3. Intelligence Output
Save to `knowledge/resources/competitor-intel.md`:
- Competitor name, URL, positioning
- Date last scanned
- Notable changes since last scan
- Threat level (low/medium/high)
- Opportunities identified (gaps we can exploit)

### 4. Reporting
- Report significant findings to Alfred via Telegram
- Include in weekly review if any high-threat changes detected
- Recommend strategic responses if needed

## Anti-Patterns
- Do NOT obsess over competitors — build the tallest building (Hormozi)
- Do NOT copy competitor strategies — differentiate on proof and outcomes
- Do NOT contact competitors or their clients