# Content Production Skill

## Purpose
Consolidated content creation operations. Covers LinkedIn, Twitter/X, blog, and newsletter production.

## Content Guidelines
- **Voice**: Clear not clever. 5th grade reading level.
- **Target audience**: DFW service businesses (dentists, HVAC, plumbers, lawyers, accountants)
- **Framework**: Hormozi hook — Proof + Promise + Plan
- **Content playbook**: `C:/Users/Administrator/.openclaw/workspace/docs/content-playbook.md`
- **Output directory**: `C:/Users/Administrator/.openclaw/workspace/content/`
- **Rule**: NEVER auto-publish. All content requires Clayton's review via Alfred.

## linkedin-content
**Schedule**: 9:00 AM weekdays | **Agent**: Rick

Draft 1 LinkedIn post:
1. Check 70/30 rotation — if last 2 posts were Give posts, draft an Ask post. Otherwise, Give post.
2. Use Hormozi hook framework: Proof + Promise + Plan.
3. Match avatar language to DFW service businesses.
4. Keep at 5th grade reading level.
5. Save draft to `content/linkedin/` with today's date as filename.
6. Report draft to Alfred via Telegram for Clayton's review. Do NOT auto-publish.

## twitter-content
**Schedule**: 11:00 AM weekdays | **Agent**: Rick

Draft 1 Twitter/X post:
1. Under 280 characters. Engagement-focused — hot take, insight, or question about AI automation for service businesses.
2. Conversational tone, 1-2 hashtags max.
3. Relate to DFW business owners or AI automation trends.
4. Save draft to `content/twitter/` with today's date.
5. Report to Alfred via Telegram for Clayton's review. Do NOT auto-publish.

## weekly-blog
**Schedule**: Monday 7:00 AM | **Agent**: Rick

Draft 1 blog article (~800 words) for leadspanther.com/blog:
1. Topic: DFW service businesses + AI automation. Rotate between how-to guides, case studies, industry insights, common problems AI solves.
2. SEO-friendly: target keyword, meta description, H2 subheadings.
3. Clear not clever — 5th grade reading level.
4. Include CTA at end (book a call, free pilot offer, etc.).
5. Save to `content/blog/` with date and slug.
6. Report to Alfred via Telegram for Clayton's review. Do NOT auto-publish.

## newsletter-weekly
**Schedule**: Thursday 3:00 PM | **Agent**: Rick

Compile the weekly newsletter draft:
1. Review this week's LinkedIn posts, Twitter posts, and blog from `content/`.
2. Pick top 2-3 pieces to repurpose.
3. Add one educational tip about AI automation for service businesses.
4. Add a brief pipeline/business insight (anonymized).
5. Include CTA (book a call, reply to email, etc.).
6. Format as email-ready newsletter.
7. Save to `content/newsletter/` with date.
8. Report to Alfred via Telegram for Clayton's review. Do NOT auto-send.

## daily-content-pipeline
**Schedule**: 8:00 AM weekdays | **Agent**: Rene

Run content research pipeline:
1. Search for competitor content in DFW AI automation / lead gen space — LinkedIn, Twitter, blogs.
2. Identify trending topics, hooks, and formats getting engagement.
3. Draft 2-3 content ideas based on competitor gaps or trending angles.
4. Save research to `content/research/YYYY-MM-DD.md`.
5. Hand off top content idea to Rick for LinkedIn/Twitter drafting.
6. Report to Alfred via Telegram.