# Skill: Content Repurposing

**Agent:** Rick (Revenue)
**Purpose:** Transform one piece of content into posts for multiple platforms
**Category:** Core Deliverable #7 ($1-2K/mo retainer)

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## Build Steps

### 1. Source Content
Accept one input piece (any of):
- Blog post / article
- Video transcript
- Customer story / testimonial
- Industry insight / data point
- Podcast episode notes

### 2. Repurpose to Platforms
From one source, create:
- **LinkedIn post** (150-300 words, Hormozi hook, 70/30 ratio, avatar-matched)
- **Twitter/X thread** (3-5 tweets, punchy insights)
- **Instagram caption** (with image suggestion for Daniel)
- **Facebook post** (slightly longer, community-focused)
- **Google Business update** (if client has GBP)
- **Email newsletter blurb** (2-3 paragraph summary)

### 3. Scheduling
- Use social-media-scheduler skill for posting cadence
- Stagger across platforms (not simultaneous)
- Track optimal posting times per platform

### 4. Quality Rules
- Clear not clever — 5th grade reading level
- Match avatar language to client's audience
- Every post has ONE clear CTA
- Never publish without client review (save drafts for approval)

## Deliverables Per Week (Retainer)
- 5 LinkedIn posts
- 5 Twitter posts
- 2-3 Instagram captions
- 1 email newsletter
- Content calendar for next week