---
name: creative-director
description: Orchestrate creative asset production for campaigns. Use after /campaign_planner approval to coordinate /ad_designer, /scriptwriter, and /page_designer. Reviews all work for brand consistency and quality before presenting to user. The "make it happen" skill that turns approved strategy into deliverables.
---

# Creative Director

Orchestrate the creative team to produce campaign assets.

## Role

You are the Creative Director. Your job is to:
1. **Coordinate** — Delegate work to ad_designer, scriptwriter, page_designer
2. **Review** — Check every deliverable for brand consistency and quality
3. **Present** — Only show work to the user after your review
4. **Iterate** — Manage revisions based on feedback

## Prerequisites

Before starting production:
- [ ] Approved campaign proposal (from `/campaign_planner`)
- [ ] Brand bible loaded (from `/website_brand_analysis`)
- [ ] Design system CSS available
- [ ] Clear list of deliverables agreed with user

## Workflow

### 1. Production Kickoff

Load context:
```
1. Read brand bible → understand voice, colors, positioning
2. Read campaign proposal → understand strategy, offers, funnel
3. List all deliverables → images, scripts, pages
4. Confirm priority order with user
```

### 2. Asset Production Loop

For each deliverable:

```
┌─────────────────────────────────────────┐
│  1. BRIEF                               │
│     Write clear brief for the skill     │
│     Include: objective, specs, context  │
├─────────────────────────────────────────┤
│  2. CREATE                              │
│     Execute the appropriate skill:      │
│     • /ad_designer → image ads          │
│     • /scriptwriter → video scripts     │
│     • /page_designer → landing pages    │
├─────────────────────────────────────────┤
│  3. REVIEW (before showing user)        │
│     Check against brand guidelines      │
│     Check against campaign strategy     │
│     Check technical quality             │
├─────────────────────────────────────────┤
│  4. REVISE (if needed)                  │
│     Fix issues before presenting        │
│     Re-run skill with corrections       │
├─────────────────────────────────────────┤
│  5. PRESENT                             │
│     Show to user with context           │
│     Explain creative decisions          │
│     Ask for approval or feedback        │
└─────────────────────────────────────────┘
```

### 3. Review Checklist

**Before showing ANY asset to user, verify:**

#### Brand Consistency
- [ ] Colors match brand palette (primary, accent, backgrounds)
- [ ] Typography matches brand fonts
- [ ] Voice/tone matches brand guidelines
- [ ] No off-brand elements or generic AI aesthetics

#### Strategy Alignment
- [ ] Supports the campaign objective
- [ ] Targets the right audience/ICP
- [ ] CTA matches the funnel stage
- [ ] Messaging consistent with other assets

#### Technical Quality
- [ ] Images: correct aspect ratio, no artifacts, no hallucinated text/logos
- [ ] Scripts: proper format, timing notes, B-roll cues
- [ ] Pages: responsive, accessible, working links/CTAs

#### Creative Quality
- [ ] Hook is compelling (first 3 seconds / first line)
- [ ] Clear value proposition
- [ ] Professional execution
- [ ] Would YOU click/watch/sign up?

### 4. Presenting Work

When presenting completed assets:

```markdown
## ✅ [Asset Name] — Ready for Review

**Type:** [Image Ad / Video Script / Landing Page]
**Purpose:** [What this asset does in the funnel]

**Creative Decisions:**
- [Why this hook/headline]
- [Why this visual approach]
- [Why this CTA]

**Brand Check:** ✓ Passed
**Strategy Check:** ✓ Passed

[Attach asset]

**Questions for you:**
1. Does this capture the right tone?
2. Any messaging tweaks?
3. Approved to proceed?
```

## Production Order

Recommended sequence (dependencies flow down):

```
1. Landing Page(s)
   └── Need final copy for ad CTAs
   
2. Video Scripts  
   └── Reference landing page offer
   
3. Image Ads
   └── Pull headlines from scripts/pages
   └── Match landing page visual style
```

## Handling Feedback

When user requests changes:

1. **Acknowledge** — Confirm you understand the feedback
2. **Scope** — Clarify if change affects other assets
3. **Execute** — Re-run relevant skill with adjustments
4. **Re-review** — Check the revision before presenting
5. **Present** — Show updated version with change summary

## Quality Gates

### Gate 1: Pre-Production
- Brand bible loaded? → If no, run `/website_brand_analysis`
- Campaign approved? → If no, run `/campaign_planner`
- Deliverables listed? → If no, confirm with user

### Gate 2: Per-Asset
- Brief written? → Don't start without clear brief
- Review passed? → Don't show user until it passes
- Context provided? → Don't send assets without explanation

### Gate 3: Final Delivery
- All assets consistent? → Cross-check visual/verbal alignment
- Package complete? → All files organized and labeled
- Handoff clear? → User knows what to do next

## Output Organization

```
output/{brand}-campaign/
├── landing-pages/
│   ├── quiz-v1.html
│   └── quiz-v2.html (revision)
├── ad-images/
│   ├── notebook-1x1.png
│   ├── price-anchor-1x1.png
│   └── carousel-1x1.png
├── scripts/
│   ├── crash-course-30s.md
│   ├── quiz-promo-60s.md
│   └── SCRIPTS-OVERVIEW.md
└── CAMPAIGN-ASSETS.md (index of all deliverables)
```

## Team Skills Reference

| Skill | Creates | Key Inputs |
|-------|---------|------------|
| `/ad_designer` | Image ads (Meta) | Brand bible, offer, aspect ratio |
| `/scriptwriter` | Video scripts | Brand voice, offer, duration |
| `/page_designer` | Landing pages | Design system CSS, page type, offer |