knowledge/areas/product-demand.md
# Product Demand Tracker

Tracks delivered products/projects by category to identify demand patterns and inform marketing focus.

**Updated by:** Devin (via skill-incubation-review cron) + Rick (via CRM review)
**Read by:** Mission Control /products page

---

## Product Categories & Delivery Count

| Category | Deliveries | Revenue | Avg Satisfaction | Demand Signal |
|----------|-----------|---------|-----------------|---------------|
| Speed-to-Lead | 0 | $0 | - | High (every service business needs this) |
| Review Automation | 0 | $0 | - | High (builds social proof on autopilot) |
| Appointment Scheduling | 0 | $0 | - | Medium (pain for dental, HVAC) |
| Lead Qualification | 0 | $0 | - | Medium (saves sales team hours) |
| CRM Automation | 0 | $0 | - | High (nobody wants manual data entry) |
| Reporting Dashboard | 0 | $0 | - | Low (add-on, not standalone) |
| Content Repurposing | 0 | $0 | - | Medium ($1-2K/mo retainer) |
| OpenClaw Setup | 0 | $0 | - | Unknown (Track 3, Month 2-3) |

## Ranking (by estimated demand)

1. **Speed-to-Lead** — Universal pain point. Every missed call = lost revenue. Strongest first-product.
2. **CRM Automation** — Most requested on Upwork. Bridges fragmented tool stacks.
3. **Review Automation** — Easy win. Visible results (reviews appear on Google). Great for testimonials.
4. **Content Repurposing** — Recurring retainer ($1-2K/mo). DFW businesses don't have time for social.
5. **Lead Qualification** — Higher-value for professional services (lawyers, accountants).
6. **Appointment Scheduling** — Vertical-specific (dental, HVAC). Good upsell from speed-to-lead.
7. **OpenClaw Setup** — Track 3, activates Month 2-3 after proof accumulation.
8. **Reporting Dashboard** — Add-on to existing engagements, not standalone sale.

## How to Update

When a deliverable is completed:
1. Increment the delivery count for the matching category
2. Add revenue from the engagement
3. Record client satisfaction (1-10 scale, collected during feedback phase)
4. Recalculate ranking based on: delivery count × revenue × satisfaction

## SaaS Graduation Candidates

Products that hit 3+ deliveries with documented SOP become candidates for SaaS productization.
Currently: none (Phase 1 — proof accumulation).